Anusmita Basu

I develop creative concepts and direct brand stories for the next generation of advertising, where technology expands creative thinking.

Over the past nine years I have produced TV commercials, documentaries and branded content across India and Southeast Asia for brands including Amazon, ITC, Unilever, Kellogg's and Deutsche Welle. Working across every stage of production has given me a practical understanding of how ideas are developed, produced and delivered at scale.

My path began with writing before evolving through production, art direction, cinematography and post production. That cross disciplinary experience shapes how I approach creative direction today.

Today my work focuses on concept development, creative direction and end to end campaign creation, integrating emerging creative tools into every stage of the process while keeping story, strategy and brand thinking at the centre.