ANUSMITA BASU
Producer and Video Editor

I also run Julien Studio, a production space in Kolkata, India to support creators and brands with shoots and artistic endeavours.
My work tends to sit at the intersection of storytelling and organisation. I like being hands-on, solving production hiccups and collaborating with kind, talented people to bring stories to life.
HI !
I'm a producer and filmmaker with about 8 years of experience working across different parts of India and Southeast Asia. I work with production houses, agencies and brands as a producer, writer, director, video editor and sometimes all at once to produce impactful narrative-driven films, corporate communication videos, brand films, documentaries and TV commercials.
I’ve strategised digital campaigns for Amazon, Discovery SEA, Unilever, Lancome, BBC, ITC, Star Sports and Kellogg's, collaborating with agencies like Leo Burnett, Ogilvy, Saatchi & Saatchi and Dentsu. My experience spans managing the production of branded content, leading large-scale ad shoots, overseeing budgets and timelines, building teams, developing creative treatments, shaping campaign strategies across digital-first platforms and driving visual storytelling from concept to delivery.